e-learning

Cross-cultural management courses

In addition to English language courses, we are specialised in developing competencies of managers and entrepreneurs who need to interact with foreign suppliers and customers and operate in situations where language is only the first obstacle. It is no longer a matter of local markets, but a global market where there are many misunderstanding issues due to differences in culture, not just language.
How many times has it happened to you that, when negotiating with a Chinese person, you seem to have reached an agreement to sign a contract, but instead you have to start all over again?
SynergyPlus seeks to provide strategies and a new approach to dealing with multicultural contexts and coming out on top, while ensuring the needs of the company are safeguarded.

 

Our offer

Our offer to managers includes the DPI – Developing People Internationallycourse: it's a course we are accredited to run and that is based on the principle that entrepreneurs, executives and corporate managers who operate in an international context must be flexible and find the right balance between the need to meet increasingly ambitious targets and build and improve the relationship with team members, international partners, customers and suppliers.

DPI is a modular course based on 9 units and that focuses on the main situations and challenges faced when managing a team that works on a international project:

  1. organising a kick-off meeting

  2. defining common objectives

  3. team organisation and organisational culture

  4. role within a team and an organisation

  5. developing team and organisation members

  6. feedback and acknowledgment

  7. representing the team and how to interface the team working on the international project with the rest of the organisation

  8. conflict between two team members or the members of an organisation

  9. cooperation between team or organisation members

The course may be 20 or 30 hours depending on deeply the different issues are examined.

DPI was developed by YORK ASSOCIATES - one of the main British organisations with over 30 years experience in developing the competencies of people and managers who work in a international context - for HENKEL and NESTLE’ and has been used in several other multinational companies with excellent results.

Not so long ago, most multinationals were pseudo-multinationals. Their modus operandi was not really affected by their experience with international markets. What worked in Germany, for example, was supposed to work everywhere. National theories, methods and behaviors were simply exported and used as they were.
This is no longer the case.
In order to succeed internationally, it is no longer enough to adapt to another culture with awareness, respect and understanding. What is needed now is a positive appreciation of cultural differences that can motivate a desire to learn from other cultures and, as a result of that learning, acquire new ways of operating.
André Laurent
Professor at INSEAD

What is the purpose of communication and cross-cultural management?

Give practical tools to help people transfer their technical and managerial skills in an international context and make these people easily and quickly productive when operating in new cultural enrivonments by focusing on how to effectively use cultural difference,s instead of consolidating counterproductive stereotypes.

…The key to successful intercultural working relationships relies on the ability to develop a perception of others as being just as complex as ourselves, while balancing growing insights into their distinct complexity with a persistent thirst for action together…

Sciences connected to communication and cross-cultural management

  • Social and cross-cultural psychology

  • Trans-cultural psychiatry

  • Linguistics and communication theory

  • Cultural anthropology

  • Management and International Relations

  • Sociology, Political Science and post-colonial studies

  • Studies on globalisation and migratory flows

Main skills developed thanks to communication and cross-cultural management

EFFECTIVENESS

Emotional intelligence
Knowledge
Motivation
Self-control
Empathy
Tolerance towards ambiguity
Flexibility

Additional resources

Interview: international negotiation

Interview in Italian to Marianna Amy Crestani, former founding partner of SynergyPlus, on "International negotiation"

Download PDF
Presentation: Intercultural communication in the world

Feedback on our courses

The activity I liked the most? Definitely writing emails because it makes you understand very well what cultural differences are and how they affect people. A challenging but up-to-date course.

The activity I liked the most was the discussion on trust and the way people work in Italy. It was nice hearing other people's opinion on these very interesting subjects.

I found every activity extremely interesting. The practical ones are certainly the ones which strike you the most, but obviously you need a good amount of theory to understand them adequately.

The most important activity which I enjoyed the most was the one explaining different types of reactions of clients.

It's interesting to see how my opinion on several subjects and my approach to different nationalities has changed.

Definitely the best, more up-to-date, interesting, fascinating and best structured course I've followed so far. It's a pity time goes by so quickly and four hours are not enough.

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